Energy Drinks - 1798 Words

Keeping tabs on your competition is one thing. Decorating an entire wall of your office with their products is quite another. For Tyler Benedict, it s a way to remember how hard he s worked and how quickly it could all slip away. His display of more than 200 energy drinks represents the success he s earned in an industry that s more likely to send intrepid entrepreneurs into bankruptcy than into Donald Trump s tax bracket. About 80 percent of these are gone, he says proudly. Most energy drinks fail in six months. Benedict is the founder, owner and CEO of Greensboro-based Source Beverages, a thriving energy drink company with expected revenues of $2 million this year and distribution in more than 20 states.†¦show more content†¦We d give people samples, and they d say it was awful. I d be thinking to myself, ‘We re eating Taco Bell just to get by, and they don t even like it, Kristi Benedict recalls. Even when the money from Quaker Oats was nearly exhausted, Benedict wouldn t give up. The couple moved to Greensboro, and Benedict started over in late 2001, working from home and borrowing money from family and friends. His new product was a ready-to-drink beverage called Burn. We wanted to make something that was different than anything else out there, he says. Creating the basic components of Burn wasn t difficult. At his father s agency, Benedict had worked on accounts for vitamins and nutritional supplements. I knew the basic ingredients that needed to be in there, so I just had to find a way to make the drink taste good, he says. So many energy drinks taste like medicine. Benedict talked family and friends into sampling his home-brewed concoctions to get an honest opinion. You find yourself having to rely on friends and family, and I lost a few friends in the process, he says. Benedict found that some beverage distributors tried to take advantage of him, and he dealt with a few unsavory characters while figuring out how to sell the drink. He also had a tough time convincing people to take him seriously. My dad always said once you hit 30, people start respecting you, Benedict says. AndShow MoreRelatedEnergy Drinks : The Energy Drink1548 Words   |  7 PagesMonster Energy Drink Over the years, energy drinks have been a phenomenon. Since 1997, when Red Bull became a sensation, the consumption of energy drinks has been at an all-time high. Currently, the energy drinks is a billion dollar market, with the U.S sales of Red Bull and Monster beverages totaling 4.5 billion dollars in 2016 (Statista, 2017). Other energy drinks in the market include Rock Star, Cocaine, Amp, Full Throttle, and Rip It. Generally, Malinauskas, Aeby, Overton, Carpenter-Aeby, andRead MoreEnergy Drinks2397 Words   |  10 PagesISLS 4301 - Section 5 Energy Drinks Research By: Maram Balubaid, Rahmah Bukhary, Sara Al Akel, Haifa Al Akel and Basma Salah Energy drinks Energy drinks are drinks that don’t contain alcohol, and often lightly carbonated. They are designed to give the drinker a burst of energy by adding of a number of ingredients, most notably caffeine. They are mostly found in grocery stores, corner stores and gas stations, usually displayed beside the soft drinks, juices and sports drinks. The study, publishedRead MoreSports Drinks And Energy Drinks711 Words   |  3 Pagesadvertisement sports drinks and energy drinks claim they can do it all like weight loss, improve endurance, and develop better concentration. The question posed is do either sports drinks or energy drinks really do what they claim to do, and if so which one works best? First off, sports drinks and energy drinks may overlap however, they are not the same thing. Sports drinks such as Gatorade and PowerAde have been popular with athletes for decades. Historically sports drinks were specifically createdRead MoreThe Problem Of Energy Drinks Essay1300 Words   |à ‚  6 Pagesawake. Energy drinks have many untested contents within the drink that aren’t tested or regulated by the U.S. Food and Drug Administration, deeming it unsafe for consumption. The FDA needs to test the effects of the combined contents of an energy drink and draft regulations so that the public can make more informed decisions about its consumption. Energy drinks have undeniably meshed into the subculture of any US college campus. College students who consume copious amounts of energy drinks claimRead MoreEffects of Energy Drinks1114 Words   |  5 PagesAre Energy Drinks Safe? Whether it is a long night studying or just not ready for the day, college students choose to drink energy drinks to get full energy. These highly caffeinated drinks come with stimulating names such as Red Bull, Monster, Full Throttle, or Rockstar. Although these drinks are marketed as a healthful stimulant, consumers should be aware of the potential side effects, as they can be very harmful to one’s health. Energy drinks are beverages whose producers advertise thatRead MoreEnergy Drinks Market1705 Words   |  7 Pageshow the Energy Drink market is segmented according to demographic, geographic, psychographic and behavioral variables. The Energy Drink industry which is dominated by Red Bull and V energy drinks is worth 151 million dollars and is growing by 47% per year. Energy drinks is the fastest growing category in the soft drink market. I have chosen three different companies in this report to analysis which segments they target, Powerade, Red Bull and Coca Cola. Red Bull is the market leader in energy drinksRead MoreThe Market For Energy Drink950 Words   |  4 Pagesfor energy drink has continually been questioned about it health concern. A company can benefit by introducing a healthier option to get energy and have a more active day. When energy drinks first came on the scene they exploded like a new phenomenon, which made consumer feel like new-elevated being. Companies like r ed bull and rock star brought slogan that increased the energy drinks popularity and made it into a billion dollar industry. With all the scrutiny that has been attacking energy drinksRead MoreEnergy Drinks Market1259 Words   |  6 PagesEnergy Drinks - Red Bull What are energy drinks? Cola and coffee drinks have long been promoted and known as energy drinks - meant to give you a little pick me up, mostly in the form of caffeine and sugar. Jolt Cola in the 80s was one of the early entries in the energy drink market, with double the caffeine of normal colas, it was marketed towards teens and college students as a way to get an energy edge and keep you awake and energized. Their slogan, in fact, was twice the caffeine. JoltRead MoreEnergy Consumption Patterns Of Energy Drinks Essay1563 Words   |  7 PagesAbstract Background: Energy drink consumption has continued to grow and gain popularity since the release of Red Bull (the current leader in the energy drink market) in 1997. While energy drinks are generally targeted to young adult consumers there has been minimum research regarding energy drink consumption patterns in New Zealand. The aim of this study therefore is to determine consumption patterns of energy drinks as well as perceived benefits and side effects amongst students at Ara InstituteRead MoreConsumption of Energy Drinks521 Words   |  2 PagesConsumption of Energy Drinks Throughout the last several centuries, many beverages have been utilized to produce energy to boost the body and its ability, such as tea and coffee. However, the first beverage considered to be an â€Å"energy† drink was Coca-Cola due to the fact that ingredients of the drink included both caffeine and cocaine (Lile). Since the introduction of Coke products in the late 1800’s, products full of sugar and caffeine have been available to the public and have exploded in

1984 Theme Essay - 1062 Words

Absolute control over society is the central theme in the novel, 1984, by George Orwell. One method this power over society is exercised is use of language to manipulate and control people. The story features a society called Oceania, which is located in the European region. In Oceania, there is a form of totalitarian government called the Party which controls the entire society. The Party controls thoughts by making certain words or phrases illegal. In addition, any anti-party thoughts or motives are also deemed illegal. To control society, thoughts are monitored by telescreens which read reactions and record speech. A force, called the Thought Police, is also engaged to take power over and eliminate society’s individual beliefs. The†¦show more content†¦One illustration of the manipulation of language today is seen in politics. Politicians speak in a certain manner that can affect the thought process of the listener. They carefully word their speech so that it deliv ers the correct message to the listener’s brain and creates a certain thought pattern that is ideal for the speaker. For instance, if an idea can be spoken two separate ways and have the same basic meaning, the politician will select a way that controls the way people think of your speech overall by using different wording. In 1984, word manipulation similar to this technique is used. The ministry branches, Ministry of Love, Ministry of Peace, Ministry of Plenty and Ministry of Truth, all had opposite meanings. For example, the ministry of Peace was really the Ministry of War and the Ministry of Love was really the Ministry of Law Enforcement and Punishment. This caused people to think that the Ministries were better than they really were and they forgot about the bad things they stood for. Another exploitation of language to achieve a message used by politicians is repetition. This is when they repeat their main points over and over again until they make their idea overly cl ear. This method makes the listeners remember what was said and not overlook it. This is similar to 1984 because inShow MoreRelated Theme of Privacy in 1984 Essay examples1353 Words   |  6 Pages In 1984 George Orwell describes how no matter where you go in Oceania there is a telescreen right there watching you. Everything you do say or sometimes even think, Big Brother will know. 1984 was written in 1949 and Orwell hinted at technology which never even existed. Perhaps he saw it coming because of how popular the television was becoming. There are many ideas in this novel that Orwell predicts. Some came true in 1984, some did not, but today in United States thereRead MoreEssay Compare and Contrast Themes of Brave New World and 19841174 Words   |  5 PagesScience Fiction Essay Two classic novels, 1984 written by George Orwell and Brave New World penned by Aldous Huxley both possess similar topics and themes. In both novels societies are striving for a utopia, or a perfect society. These novels also take place in societies with versions of totalitarian governments, which is a government that rules by coercion. Not only are the topics similar, but in both novels a rebellious character is the protagonist; Winston Smith from 1984 and John the SavageRead More1984 and V for Vendetta Comparing and Contrasting Essay754 Words   |  4 Pages1984 And V For Vendetta Comparing And Contrasting Essay George Orwells 1984 and the movie V for Vendetta both have similar views on how society is being run. Since The book 1984 was written before V for Vendetta, so perhaps V for Vendetta may have based some of its ideas on this book. Both 1984 and V for Vendetta have similarities like the way the themes and how the male protagonists are the one in charge of overturning the government. The first similarity between 1984 and V for VendettaRead MoreEssay 19841695 Words   |  7 PagesChoose one of the following essay topics and write a well-developed essay (no less than two typed pages, double-spaced in 12 pt. standard font such as Roman Times or Georgia). This essay is due the first day of school. 1. Describe Winston’s character as it relates to his attitude toward the Party. In what ways might his fatalistic streak contribute to his ultimate downfall? Cite examples from the text to prove your opinions. 2. How does technology affect the Party’s ability to control its citizensRead MoreThe Color Purple By Alice Walker1540 Words   |  7 Pagesenthusiasm for the African independence movements of the 50’s and early 60’s.( Horsley,2014) She graduated in 1965—the same year that she published her first short story; â€Å"The Civil Rights Movement: How Good Was It?†, which won the American scholar essay contest.   Post college Walker became a social worker teacher and later became even more active in the civil rights movement.(Amistad Literary series: Alice Walker ) POSITION IN BLACK LITERATURE Prior to Walker s writing career black female authorsRead MoreComparison Of Shooting An Elephant By George Orwell827 Words   |  4 Pagesnovels and essays touch on aspects of government and human nature that will always remain relevant. With America’s changing values and controversial times, Orwell’s warning seem more relevant than ever and prove that with strong ideas, a novel can remain current beyond lifetimes. Two of Orwell’s first literary works were his essays regarding his experiences as a policeman in Burma during imperialization from Europe. These essays include â€Å"A Hanging† and â€Å"Shooting an Elephant.† In these essays, he showsRead MoreThe Sun Parlor, By Dorothy West1739 Words   |  7 Pagessomething held to such great superiority and importance be subsided and disregarded in only a matter of seconds. Throughout this story, The Sun Parlor, by Dorothy West, I will show you the use of tone, setting, purpose, figurative language, symbolism, and theme, throughout this fictional story. Sun Parlor, a fictional story teaching readers the importance of treasuring great things rather than keeping them to yourself, rather than being worried about ruining its caliber, has a depressing tone. ThroughoutRead More1984 Critical Essay1507 Words   |  7 Pages1984 Critical Essay The novel I have chosen to write about that is set in a different time but is still relevant to this day is â€Å"1984† by George Orwell. Orwell effectively uses theme, characterisation, imagery and symbolism to help us appreciate the themes he runs throughout the book that have just as much relevance then as they do now. This is despite Orwells’ book being first published in 1948. Orwells’ book is set in a totalitarian state where all who live there must accept and comply withRead MoreGeorge Orwell s 1984 ( 1949 )1265 Words   |  6 Pages Power alone can be a dangerous machine when put into the wrong hands. In George Orwell’s novel 1984 (1949), he painted a dark image of the Oceania government’s abuse of political power that destroyed the very fabric of life for many of its society members. Evidence of this destruction is seen through the eyes of the main protagonist, 39-year-old, Winston Smith. The novel is set in Air Strip One, based in London. Although 85 percent of Oceania’s population was made up of proletarians who seemedRead MoreSimilarities Between 1984 And 1984963 Words   |  4 Pages1984 Essay Although modern society may not be a totalitarian society, 1984 reflects many of modern society’s circumstances. Such as psychological understanding, surveillance technology, and wealth distribution. As a result of this, the society of 1984 may not be as far off from today as would seem, from 1984 societys wealth to standard of living, both places share many similarities. Both 1984 and modern society has developed a deep psychological understanding. 1984 expressed this understanding

Influence Of Social Loafing On Organization Performance Using Group

Question: Discuss about the Influence Of Social Loafing On Organization Performance. Answer: Introduction The section is a review of background of the study, statement of the problems and objectives of the study. Background of the study Managers are tasked with the effort to balance between social loafing when using group team efforts(Hurwitz, M., Hurwitz, S, 2013). Social loafing is the tendency for an individual to expend less effort when working collectively that when working individual. It results in working environments when employees believe that other team members are not doing their fair share. Many organizations promote social group cohesiveness which refers to the degree in which team employees are attracted to each other and share duties together. Studies have showed that group cohesive is important in achievement of a unified goal in organization(Flick, 2015). Other studies have tried to explain the relationship between employees individual inputs when working in group related task and found varying outputs. Social loafing can positively or negatively affect organization performance. Statement of the problem Research has generally proven that highly cohesive teams work more effective in achieving organizational goals(Hegney, 2016). Team effort has become a core value and culture for several organizations. Other studies have also proved that when managers use group efforts it may lead to decline in individuals productivity resulting from social loafing. The employees become less dissatisfied and motivated to work in a group related task(Felix, 2013). It has a problem for managers in trying to balance between individual efforts among group related tasks. It is from this argument that the study will be aiming to establish the influence of social loafing on organization performance. Objectives of the study The study will be guided by the following research objectives: To establish how social loafing influences organization performance To identify ways to manage social loafing in group efforts in organizations Significance of the study The study is hoped to be helpful to managers and those in management in finding the suitable ways they can recognize individual efforts in group related tasks. Researchers and scholars will find additional secondary data for their studies. Human resource persons will benefit from findings in understanding individual and team development dynamism. Literature review There are several justifications to explain reasons and consequences of social loafing on organization performance. Employees in organizations become free riders that cost group efforts and they believe their contributions cannot be measured(Bourne, 2015). Social loafing may result from personality differences of individuals. There are certain employees who may prefer work on their own over group team efforts. Performance appraisals in organizations are individually measured and that makes employees feel reasons of working to be recognized and rewarded(Hurwitz, M., Hurwitz, S, 2013). Studies show that group efforts are important in ensuring goals are achieved. But studies show that it is difficult to directly link group efforts with specific performance. They argue that the more the groups are cohesive the more they will follow the goals and achieve them, but on reverse if group members cohesiveness is high the attitudes of employees become unfavorable and their productivity decreases(Hegney, 2016). It is proved that when team members are cohesive in a group the follow goals and if the goals are desirable it results to higher output, co-operations and better performance. The group efforts are important because it brings diversity, experience and perspectives to decision making as compared to individual efforts(Bryde, D., Broquetas, M., Volm, J. M., 2013). It is then important for individuals to appreciate other employees efforts in working environments. Research methodology The methodology explains the pillars in which the study follows to obtain required informations. This study will employ descriptive survey research design. It is a type of study that will seek to obtain comprehensive information on the variables of the study either qualitatively or quantitatively(Flick, 2015). The study will target top managers of organizations within the study locality. All the target population will be selected and sampled using purposive sampling technique. The study will collect both secondary and primary data. Secondary data from peer reviewed journals and books, while primary data will be obtained from structured interviews with top managers. To ensure validity of secondary data panels will be formed to review and select appropriate secondary data(Flick, 2015). Data collected will be coded, organized using the jig saw puzzle approach they will be fitted in order to be analyzed qualitatively(Flick, 2015). Report will be written for the findings. The study will a ssume that correct responses and collaborations will be obtained from the managers. References Bourne, L. (2015). Making projects work:effective stakeholder and communication management. New Delhi: CRC press. Bryde, D., Broquetas, M., Volm, J. M. (2013). The project benefits of building information modelling. International Journal of project management, 31(7), 971-980. Felix, D. (2013). Composition of a Successful Management Team: How Much and What Kind of Experience Makes a Difference? The Journal of Private Equity,, 1(1), 33-36. Flick, U. (2015). Introducing research methodology: A bigginers guide to doing research project. New York, United States: Sage. Hegney, A. (2016). Managing the team. In Fundamentals of Project Management. New York, Atlanta: Amacom Division of American Management Association International. Hurwitz, M., Hurwitz, S. (2013). Personal, Team, and Organizational Development. In Leadership is Half the Story: A Fresh Look at Followership, Leadership, and Collaboration . University of Toronto Press, 10(4), 23-78.