Energy Drinks - 1798 Words

Keeping tabs on your competition is one thing. Decorating an entire wall of your office with their products is quite another. For Tyler Benedict, it s a way to remember how hard he s worked and how quickly it could all slip away. His display of more than 200 energy drinks represents the success he s earned in an industry that s more likely to send intrepid entrepreneurs into bankruptcy than into Donald Trump s tax bracket. About 80 percent of these are gone, he says proudly. Most energy drinks fail in six months. Benedict is the founder, owner and CEO of Greensboro-based Source Beverages, a thriving energy drink company with expected revenues of $2 million this year and distribution in more than 20 states.†¦show more content†¦We d give people samples, and they d say it was awful. I d be thinking to myself, ‘We re eating Taco Bell just to get by, and they don t even like it, Kristi Benedict recalls. Even when the money from Quaker Oats was nearly exhausted, Benedict wouldn t give up. The couple moved to Greensboro, and Benedict started over in late 2001, working from home and borrowing money from family and friends. His new product was a ready-to-drink beverage called Burn. We wanted to make something that was different than anything else out there, he says. Creating the basic components of Burn wasn t difficult. At his father s agency, Benedict had worked on accounts for vitamins and nutritional supplements. I knew the basic ingredients that needed to be in there, so I just had to find a way to make the drink taste good, he says. So many energy drinks taste like medicine. Benedict talked family and friends into sampling his home-brewed concoctions to get an honest opinion. You find yourself having to rely on friends and family, and I lost a few friends in the process, he says. Benedict found that some beverage distributors tried to take advantage of him, and he dealt with a few unsavory characters while figuring out how to sell the drink. He also had a tough time convincing people to take him seriously. My dad always said once you hit 30, people start respecting you, Benedict says. AndShow MoreRelatedEnergy Drinks : The Energy Drink1548 Words   |  7 PagesMonster Energy Drink Over the years, energy drinks have been a phenomenon. Since 1997, when Red Bull became a sensation, the consumption of energy drinks has been at an all-time high. Currently, the energy drinks is a billion dollar market, with the U.S sales of Red Bull and Monster beverages totaling 4.5 billion dollars in 2016 (Statista, 2017). Other energy drinks in the market include Rock Star, Cocaine, Amp, Full Throttle, and Rip It. Generally, Malinauskas, Aeby, Overton, Carpenter-Aeby, andRead MoreEnergy Drinks2397 Words   |  10 PagesISLS 4301 - Section 5 Energy Drinks Research By: Maram Balubaid, Rahmah Bukhary, Sara Al Akel, Haifa Al Akel and Basma Salah Energy drinks Energy drinks are drinks that don’t contain alcohol, and often lightly carbonated. They are designed to give the drinker a burst of energy by adding of a number of ingredients, most notably caffeine. They are mostly found in grocery stores, corner stores and gas stations, usually displayed beside the soft drinks, juices and sports drinks. The study, publishedRead MoreSports Drinks And Energy Drinks711 Words   |  3 Pagesadvertisement sports drinks and energy drinks claim they can do it all like weight loss, improve endurance, and develop better concentration. The question posed is do either sports drinks or energy drinks really do what they claim to do, and if so which one works best? First off, sports drinks and energy drinks may overlap however, they are not the same thing. Sports drinks such as Gatorade and PowerAde have been popular with athletes for decades. Historically sports drinks were specifically createdRead MoreThe Problem Of Energy Drinks Essay1300 Words   |à ‚  6 Pagesawake. 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Energy drinks are beverages whose producers advertise thatRead MoreEnergy Drinks Market1705 Words   |  7 Pageshow the Energy Drink market is segmented according to demographic, geographic, psychographic and behavioral variables. The Energy Drink industry which is dominated by Red Bull and V energy drinks is worth 151 million dollars and is growing by 47% per year. Energy drinks is the fastest growing category in the soft drink market. I have chosen three different companies in this report to analysis which segments they target, Powerade, Red Bull and Coca Cola. Red Bull is the market leader in energy drinksRead MoreThe Market For Energy Drink950 Words   |  4 Pagesfor energy drink has continually been questioned about it health concern. A company can benefit by introducing a healthier option to get energy and have a more active day. When energy drinks first came on the scene they exploded like a new phenomenon, which made consumer feel like new-elevated being. Companies like r ed bull and rock star brought slogan that increased the energy drinks popularity and made it into a billion dollar industry. With all the scrutiny that has been attacking energy drinksRead MoreEnergy Drinks Market1259 Words   |  6 PagesEnergy Drinks - Red Bull What are energy drinks? Cola and coffee drinks have long been promoted and known as energy drinks - meant to give you a little pick me up, mostly in the form of caffeine and sugar. Jolt Cola in the 80s was one of the early entries in the energy drink market, with double the caffeine of normal colas, it was marketed towards teens and college students as a way to get an energy edge and keep you awake and energized. Their slogan, in fact, was twice the caffeine. JoltRead MoreEnergy Consumption Patterns Of Energy Drinks Essay1563 Words   |  7 PagesAbstract Background: Energy drink consumption has continued to grow and gain popularity since the release of Red Bull (the current leader in the energy drink market) in 1997. While energy drinks are generally targeted to young adult consumers there has been minimum research regarding energy drink consumption patterns in New Zealand. The aim of this study therefore is to determine consumption patterns of energy drinks as well as perceived benefits and side effects amongst students at Ara InstituteRead MoreConsumption of Energy Drinks521 Words   |  2 PagesConsumption of Energy Drinks Throughout the last several centuries, many beverages have been utilized to produce energy to boost the body and its ability, such as tea and coffee. However, the first beverage considered to be an â€Å"energy† drink was Coca-Cola due to the fact that ingredients of the drink included both caffeine and cocaine (Lile). Since the introduction of Coke products in the late 1800’s, products full of sugar and caffeine have been available to the public and have exploded in